Paper Wallpaper – William Morris, Duro & Other Classics

Wallpaper is making a comeback to authentic, plastic-free, and breathable surfaces. Now you can make a smart update with campaign prices: William Morris's iconic designs (Morris & Co.), Duro's Scandinavian quality — and many other manufacturers all together in one package. We offer you both a timeless look and a durable choice without compromise.

Why choose wallpaper?

• Ecological and breathable – plastic-free, pleasant for indoor air.
• Timeless aesthetics – natural surface, classic and modern designs.
• Easy maintenance – high-quality surfaces, long lifespan.
• Genuine materials – feels authentic, looks valuable.

•  Brands you can rely on

William Morris (Morris & Co.) – British classics with designs that tell a story. Timeless aesthetics that work in both the living room and bedroom.
Duro – Scandinavian functionality and quality, practical designs for everyday spaces.
Additionally: The selection also includes other manufacturers to help you find the perfect wallpaper for your space.

Where does wallpaper work best?

• Living & dining rooms – soft lighting, calm acoustics.
• Bedroom – warm, natural ambiance.
• Hallway & corridors – durable base surfaces that handle daily use.
  (Note: Not directly for wet areas.)

FAQ 

Is wallpaper better than vinyl?

Wallpaper is breathable and plastic-free. It’s a good choice for dry areas when you prioritize a natural feel and timelessness.

Can wallpaper be used in damp areas?

Not directly in wet areas. Yes, in dry spaces. In kitchens, we recommend protection for splash areas or alternative materials.

How is wallpaper installed?

Use paste suitable for wallpaper, apply to the wall or the back of the wallpaper following the manufacturer's instructions. Pay attention to pattern alignment and let dry in a draft-free area. Find comprehensive wallpapering instructions in Aveo Magazine.

How do I choose a design?

Order a sample and test it in the light. Consider the proportions of the space: large patterns for large surfaces, small patterns for smaller rooms.